Evaluate Bribery in the context of International Strategic Marketing Essay - 1

Evaluate Bribery in the context of International Strategic merchandising - Essay Examplein -- in other words, to do as the Romans do. When a corporate official is faced with real situations abroad, this advice can give wax to conflicts and ambiguity, when actual situations require responses which are incompatible with the ethical norms in the home awkward. Payment of a tip to a government official or employee in the home country intended to facilitate licensing can be considered bribery, and therefore subject to legal consequences, at home however, in a foreign country it may be a standard operating procedure that can facilitate and expedite action. The cost of refusing to comform to local practice can be lead in significant losses which are disproportionate in relation to the small amount of bribe money. The international marketer can face a difficult dilemma when he has to respond to situations where there is no local law, where local practices forgive a certain behavior, or the companywilling to do what is necessary is lucky over the company that refuses to engage in practices that are not ethical.The payoff of bribery and corruption is not extensively covered in international or global marketing textbooks. The subject is often located under the rubric of legal environment (subtopic ethics and regulations) cultural environment, (as in Hill 2005 Verna and Sarathy 1993). Or it is discussed as part of international promotions (Verna and Sarathy). For the most part the subject presents the the relevant US statute (FCPA) and analyzes its features and implications for the business person and marketer. A more comprehensive treatment, including its history and philosophic basis is found in textbooks dealing with the business environment (such as Baron 1997) and legal environment (such as Jennings 1997).This study will deal with the issue of bribery from the Western viewpoint, particularly that of the United States, being the first country to enact a law prohi biting its practice by its companies abroad. The Foreign Corrupt